Joe Rogan accuses Dylan Mulvaney of being an 'attention whore' and says big companies only respect people when they 'boycott shit'

Joe Rogan has launched a savage attack on transgender influencer Dylan Mulvany and Bud Light during an episode of The Joe Rogan Experience.

Speaking with rapper Ice Cube, the host referred to Bud Light's partnership with Mulvaney in which he promoted the beer dressed as Holly Golightly from the film Breakfast At Tiffany’s.

Mulvaney was previously known for his 365 Days video series in which he documented his life living as a woman.

Bud’s parent company Anheuser-Busch subsequently lost billions of dollars in value after furious consumers organised a national boycott and singer Kid Rock filmed himself using Bud Light cases for target practice.

Rogan said: “They have no idea, a brand like Bud Light. It’s known for blue-collar drinking people who like to fucking watch football and drink Bud Light.

“Then all sudden you have this mentally-ill person who’s just an attention whore, and you make a big deal out of putting this person’s 365 days of womanhood, you put that on a Bud Light can and they freak the fuck out.

“And then Kid Rock shoots a bunch of them and then it’s on. Once Kid Rock shoots your cans, you got real problems.”

Rogan said major companies only respect people’s opinions when they "boycott shit".

He said: “Then and now, people are like, ‘Don’t do that again, like, be careful, because look what happened a Bud Light’.”

"Who controls Bud Light? That's the question," Ice Cube asked.

Rogan appeared to criticise the company’s marketing chief Alissa Heinerscheid, who has been absent from work after the boycott took hold.

“The problem is also you get these people coming out of college like this lady who made the decision for Bud Light, you know, she’s gone through the university system,” he said.

“She’s in the corporate system and she’s a woman and she thinks ‘we have to be more inclusive’ and that’s all the language everyone’s using today.

“So they don’t know any real people. They don’t know regular people.”

Mulvaney, a man who identifies as a woman, posted a new video on Instagram a few days ago describing the level of personal attacks he experienced after partnering with Bud Light.

"What transpired from that video was more bullying and transphobia than I could have ever imagined," he said.

"I was scared. And I was scared of more backlash. And I felt personally guilty for what transpired. So I patiently waited for things to get better.

"But surprise, they haven't really. And I was waiting for the brand to reach out to me, but they never did. And for months now I've been scared to leave my house, I have been ridiculed.

"In public, I've been followed. And I have felt a loneliness that I wouldn't wish on anyone."